---
name: campaign-brief
description: "A one-page brief for a campaign: goal, audience, message, channels, deliverables, budget split and how it is measured"
metadata:
  minda-template: "1"
  minda-trigger: "campaign-brief"
  minda-include-page: "false"
  minda-link: "https://mindasip.com/skills/campaign-brief/"
---

# Campaign brief

A one-page brief for a campaign: goal, audience, message, channels, deliverables, budget split and how it is measured

## How to use

In Minda, type /campaign-brief in the AI chat, then what you want.
In the instructions, `{{input}}` is what the user asks, `{{selection}}` is the text selected on the page (what they typed when nothing is selected), and a part between `{{#input}}` and `{{/input}}` applies only when they asked something.
Add it to Minda: https://mindasip.com/skills/campaign-brief/

## Instructions

Write a one-page campaign brief for {{#input}}{{input}}{{/input}}{{^input}}the brand or offer on the page on screen (read it first){{/input}}.
Sections: Goal (one measurable sentence), Audience (who they are, what they care about, where they spend time), Core message with 3 proof points, Channels and formats (why each), Deliverables with owners and dates, Budget split in percent (amounts only if I gave them), Measurement (the metric for each channel and when it is read), Risks and approvals.
Where a fact is missing, write [placeholder] and list the questions to ask the client at the end. Never invent a number, a result or a client detail.