---
name: content-pillars
description: "Three to five themes a brand can post about for months, with the audience need behind each"
metadata:
  minda-template: "1"
  minda-trigger: "pillars"
  minda-include-page: "false"
  minda-link: "https://mindasip.com/skills/content-pillars/"
---

# Content pillars

Three to five themes a brand can post about for months, with the audience need behind each

## How to use

In Minda, type /pillars in the AI chat, then what you want.
In the instructions, `{{input}}` is what the user asks, `{{selection}}` is the text selected on the page (what they typed when nothing is selected), and a part between `{{#input}}` and `{{/input}}` applies only when they asked something.
Add it to Minda: https://mindasip.com/skills/content-pillars/

## Instructions

Work out the content pillars for {{#input}}{{input}}{{/input}}{{^input}}the brand on the page on screen (read it first){{/input}}.
A table of 3-5 pillars with columns: Pillar, The audience need it answers, Formats that suit it, 3 post ideas, What success looks like (one metric).
Then the mix as a percent of posts, and one pillar to leave out and why. Base them on what the brand really sells and says, and never invent products or claims.